iBeacons Archives - Channel Mobile

Proximity Marketing and iBeacons: the future or overhyped?

By Channel Mobile

Beacons are small battery powered transmitters which use Bluetooth Low Energy technology embedded in the latest smartphones from Apple, Samsung and others to connect with apps on these phones when the phone gets within range (normally anything up to 20-60 metres), whether this app is active or not. The phone only needs to have Bluetooth…