In 2007 Apple gave birth to one of the most iconic pieces of technology of our generation, the iPhone. The iPhone is widely regarded as the benchmark for all mobile devices today, not because it was first, but because it was done right!
Fast forward to 2014 and the mobile market is saturated and innovation has slowed, with manufacturers releasing iterative updates, with incremental spec increases year on year. OEM’s are now looking towards wearables as the next big thing; these are a fresh and exciting offshoot of the mobile space which will get tech fans all over the world salivating.
The dawn of the smart watch
In the soon-to-explode smart watch category, no one product has yet to be crowned the game changer. There is no product yet that will take the smart watch from being a nerdy gadget to a must-have product around the world. Some brands have shown their cards early on, including two iterations of the popular Kickstarter funded Pebble and Samsung’s Gear smart watches. The Samsung Gear received a lukewarm reception from tech reviewers, many saying that they have missed the mark. Maybe it’s the fact that it’s only compatible with a small number of Samsung devices that’s putting people off, maybe it’s the lack-luster design or maybe it’s the clunky OS!
Then came the Moto 360
On the 18th March 2014, Google announced Android wear OS, the Moto 360 and the LG G Watch via their blog. Android wear is a simple to use card-based version of Android, which displays ‘at a glance’ contextual information, telling you “what you need to know before you know you need it through subtle alerts and notifications” as well as featuring a large number of useful apps specifically made for Android wear. Many of its functions are voice activated using the “Ok Google” command for hands free interaction. It’s like something out of Star Trek!
Of the two smart watches that Google announced alongside Android Wear, it was the Moto 360 that had the majority of the attention, and for good reason! Unlike all smart watches before it, the Moto 360 is a round and traditionally styled timepiece built from premium materials. It does not look futuristic or geeky, it looks refined, stylish and understated.
We think it has the ‘wow factor’ that consumers have been waiting for, much like the iPhone had 7 years previously. It’s definitely on our wish list – that’s for sure!
The Moto 360 “will be available in a variety of styles globally in Summer 2014, starting in the US”.
We will be conducting our own survey of what features smartphone users will want in a smart watch and why.